CRM integration connects different software applications to share data and automate processes, increasing efficiency and productivity. For instance, integrating a CRM with an email marketing platform enables automated email campaigns based on customer data stored in the CRM.
Benefits of CRM integration include improved customer service, streamlined sales processes, increased marketing effectiveness, and enhanced collaboration. Historically, businesses used separate systems for CRM, marketing, and sales, leading to data silos and inefficiencies. Integration resolves these issues, providing a unified view of customer interactions.