A customer relationship management (CRM) system is a software that helps businesses manage and track interactions with customers and potential customers. It can be used to automate tasks such as marketing, sales, and customer service, and can provide businesses with insights into their customers’ behavior. CRM systems can vary in cost depending on the features and functionality they offer, as well as the number of users who will be using the system. Some CRM systems are available for free, while others can cost thousands of dollars per month.
CRM systems can provide a number of benefits for businesses, including: